Messaging Design Team

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In the Fall of 2010, the School of Architecture and Landscape Architecture at Arizona State University began a transformation. As part of a restructuring within the Herberger Institute for Design and the Arts, SALA became the new home to the disestablished School of Design Innovation. This new union of design programs has resulted in the rebranding of the School of Architecture and Landscape Architecture as The Design School.

In the Fall of 2010 I was chosen as one of a five person team responsible for executing the rebranding of The Design School. Working directly with school faculty and its director, I am consulting on all digital aspects of the transition. I am assisting in the redesign of marketing collateral and presentations, coordinating the setup of new digital displays, and researching improved solutions for digital communications with students and alumni. I have also helped lead participatory design workshops with students, faculty, and staff focused on developing core attributes that will be the basis for the design of the new brand identity.